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UI/UX Designer
Andy Cheng
Hong Kong.
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UI/UX Designer
Crafting Intuitive, User-Centered Digital Experiences That Blend Aesthetics with Functionality
With 5+ years of hands-on experience in UI/UX design for consumer-facing mobile apps and web platforms, I specialize in translating user needs into seamless, visually compelling interfaces. My process starts with deep user research—including interviews, usability testing, and journey mapping—to uncover pain points, then evolves through iterative wireframing, prototyping, and collaboration with cross-functional teams (engineers, product managers, and marketers) to bring solutions to life.
I’m passionate about balancing design creativity with business goals: in my previous role at a fintech startup, I redesigned the onboarding flow that reduced user drop-off by 32% and increased conversion rates by 18% within three months. Proficient in Figma, Adobe Creative Suite, Sketch, and user research tools like Maze and UserTesting, I thrive in fast-paced environments where innovation and user empathy drive decision-making.
Beyond pixels, I believe great design is about solving problems simply—whether that’s simplifying a complex payment process or making a healthcare app feel approachable. I’m constantly learning new design systems and emerging trends (like inclusive design and AI-integrated interfaces) to keep my work sharp and user-first.
I’m passionate about balancing design creativity with business goals: in my previous role at a fintech startup, I redesigned the onboarding flow that reduced user drop-off by 32% and increased conversion rates by 18% within three months. Proficient in Figma, Adobe Creative Suite, Sketch, and user research tools like Maze and UserTesting, I thrive in fast-paced environments where innovation and user empathy drive decision-making.
Beyond pixels, I believe great design is about solving problems simply—whether that’s simplifying a complex payment process or making a healthcare app feel approachable. I’m constantly learning new design systems and emerging trends (like inclusive design and AI-integrated interfaces) to keep my work sharp and user-first.
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